Categories: Modification

[100 Questions]What is the reason why the three-dimensional factory logo that was once standard on high-end cars gradually disappeared?

As the name suggests, the front of the car is the "face" of the vehicle. It will greatly affect the impression of the vehicle. In addition to design, the "factory logo" that represents the manufacturer and car model also plays a certain role in improving social status.

For example, high-end car manufacturer logos such as the Mercedes-Benz "three-pointed star" have also become a kind of "brand symbol" and become people's yearning.

Among them, the "three-dimensional factory logo" on the front of the hood gives people a generous impression. The three-dimensional factory logo sitting in front of the car body has various shapes such as animals, people, geometric shapes, etc. It is a kind of jewelry and has also become synonymous with high-end cars.

©Radu Razvan/

In the past, in addition to high-end imported cars, Japanese cars also used three-dimensional factory logos. However, in recent years, the number of car models with three-dimensional designs has gradually decreased, and there are fewer opportunities to see them on the street.

So why is the three-dimensional factory logo, once a symbol of high-end cars, gradually disappearing?

table of contents
●Why was the three-dimensional factory logo born and why did it disappear?
●Which car models still use stand-marking?

Why was the three-dimensional factory logo born and why did it disappear?

1915 Ford Model T. Set a vertical mark on the water tank.

Libiao has a long history. It can be seen in the mass production of civilian gasoline vehicles in the United States around 1910.

The vertical mark was originally used to hide the water tank cover that maintained the pressure of the water tank. At that time, the water tank was set outside the hood, and the cover was very conspicuous, so it was designed on it and also made brand differentiation.

When the water tank was designed inside the hood, the vertical logo became a brand symbol and remained on the front of the car.

Dodge ram logo
©Harry Wedzinga/

From the 1940s to the 1950s, the size of the standing signs became larger and became a part of the car manufacturers' brand competition.

Beginning to decline as regulations evolve
Around 1970, the situation began to change. Considering that protrusions can cause harm to the body when a vehicle collides with a pedestrian, Europe and the United States have begun to formulate regulations on the standard.
In 1974, the European Economic Community (EEC) established "a structure that will bend or fall off when a force of 10 daN (approximately 10kgf) is applied" as a safety standard.

Because of these regulations, the size of vertical signs began to shrink, and structures with concave and bendable shapes such as springs began to be used.

"Leaping Jaguar" established
©Vitezslav Vylicil/

In addition, the European Union (EU) pedestrian protection safety regulations became more stringent in 2005, and car manufacturers such as Jaguar began to abolish the standard.

Japan has also followed international trends in revising the appearance security standards of the Road Transport Vehicle Act. Car decorations manufactured after January 2009 must have a structure that "will collapse, fall off, or bend when a force of 10 daN is applied."

Japan had previously adopted vertical design for high-end car models and specifications such as Nissan Cima and Cedric/Gloria, but later stopped using it in response to regulations.

Which car models still use stand-marking?

With increasingly stringent international pedestrian protection regulations, landmarks such as the "Leaping Jaguar" imitating a leaping jaguar no longer exist.

Mercedes-Benz's "three-pointed star" that was synonymous with the logo in the past has also changed its design. Among current products, only the "S-Class" and "Mercedes-Maybach" brand models still feature the logo as standard.

©Aleksandr Kondratov/

On the other hand, Rolls-Royce “Spirit of Ecstasy” has been resisting this trend. The winged female statue, also known as the "Flying Lady", has been decorated on the front of the car as a symbol of Rolls-Royce since the 1910s.

Starting from the "Phantom" launched in 2003, in order to comply with regulations and anti-theft, the stand adopts the amazing design of "it instantly stows into the hood as soon as it is touched".

Mr. Mark Djordjevic, who is responsible for designing the model, said: "According to the survey, it is very important for Rolls-Royce owners to be able to see the logo from both sides of the back seat," explaining the need to meet the need for logos that symbolize high social status. sex.

What was the car owner's reaction?
What do car owners think about the gradual disappearance of Libiao on traditional models?
A staff member who has been selling Mercedes-Benz for a long time said: "Some customers who have driven Mercedes-Benz for a long time are very sorry that the decoration on the hood has disappeared."
He also said: "As far as I know, no customer has stopped buying the product because the logo has disappeared. It is better to say that most people don't care about it." It seems that the value of the brand and vehicle has not changed due to the disappearance of the logo.

Everyone has different ideas. As the old models disappear, the Libiao is on the verge of extinction, and the chances of seeing the Libiao on the streets are becoming less and less. Perhaps in the not-too-distant future, the standing mark will become a rare item that "I am very lucky to see it."

Original source:The reason why there are fewer three-dimensional emblems on luxury cars is because of that.
Want to see more:MOBY

This post was last modified on December 26, 2023 9:34 am


Dreamer is what I am, but unlike many, I struggle to make my dreams come true. I own, seo, admin and site editor. I am a father, married, Christian, Northeastern/Brazil and Libran. I love cars <3

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