[Auto Market Analysis]Variables in the domestically produced main class gap are brewing, and Taiwan’s auto market is difficult to avoid international changes.

2021-2023Comparison of the number of automobile registrations in the total domestic market by year (Unit: vehicle)

2023Cumulative statistics from January to September: 349,720 vehicles

2022Cumulative statistics from January to August: 311,586 vehicles

Growth rate: +2.2%

※The total table data is based on the statistics of the Highway Administration of the Ministry of Transport on the number of new vehicle licenses.

Although as many as 14 days in September 2023 belong to the traditional folk month, the overall automobile consumption demand is still large, and both domestic and imported cars are gradually returning to normal supply. There are still 37,083 new cars listed in the month. , an increase of 4.7% compared with August, and an increase of 3.5% compared with the same period last year. Coupled with the topical effect of the release of multiple new cars, both domestically produced and imported cars have grown significantly. The industry has also continued to increase the annual auto market size to 45 10,000 vehicles, with a total of 349,720 new vehicles listed from January to September, still a growth rate of 12.2% over the same period last year.

The emergence of new cars in major segments may lead to changes in the market landscape

Hotai Motors, which has been the market leader for many years, has experienced changes in the global car scene, and has faced increasing challenges from competitors. Under trends such as new energy and service transformation, domestic new car consumption and listings have been gradually seen in recent months. Quantity influence.

If we interpret it based on the surface numbers and time series, we will definitely think that because the folk custom month affects nearly half of the days (September 14th, the gate of death), although Hetai Group ranked first in September, its market share also dropped to a level rarely seen in recent years. below the 30% threshold (28.9%), and even the new Corolla Cross, which had an annual sales target of 40,000 units when it was first launched, saw the number of new cars listed in September fall to less than 3,000 units (2,859 units). Overall, the Town Ace family (1,684 units), which has challenged China Linli’s long-term success in making a fortune, has continued to lead Linli and its margin has continued to increase since the launch of its van earlier this year. However, it can be seen that in the field of passenger cars, In September, the production of the Yaris was officially discontinued. Although the Yaris Cross, which has been transformed into a small crossover SUV, is receiving orders smoothly, its competitors are not fuel-efficient. For example, the MG ZS continues to pursue a single model and full standard equipment. The launch is ahead of September's listing (142 units). In addition to affecting the Corolla Cross's halo as a sacred car, we still have to wait until October to see whether it will produce a brotherly feud effect.

In addition, Yulon Nissan benefited from the launch of the domestically produced new-generation light petrol-electric mid-to-large SUV Nissan The annual cumulative listing growth reached 28.4%, and the rival Honda CR-V (1,388 units) also performed very well after it was launched. To sum up, in September this year, these two heavyweight domestic mid-to-large SUVs were launched with new facelifts, namely Yulon Nissan and Taiwan Honda. Both set a record of growth of 44.5% and 22.5% respectively compared with September last year. Moreover, these two manufacturers , the direct competitors of the new car, there are imported Kicks e-Power version and HR-V e:HEV domestic petrol-electric version waiting to be launched. It seems that Hotai Automobile is facing challenges from various companies one after another. In addition to looking at the new crossover The performance of Jieya and whether the original factory production capacity in the field of imported cars can be stabilized will be related to the overall performance in 2023, the Year of the Black Rabbit.

In addition, don’t forget that “Honghua Advanced”, a joint venture between Hon Hai Group, the world’s leading manufacturing company, and Yulon Group, officially launched the first new car of Nazhije that has obtained the certificate and has a domestic license plate on the HHTD23 Hon Hai Technology Day. Luxgen n⁷For the public appearance, Hon Hai Group also invited Huang Renxun, the co-founder and CEO of NVIDIA Huida Technology, who was born in Tainan and is known as the "Godfather of AI", to give a lecture on the same stage as Hon Hai Chairman Liu Yangwei and announced NVIDIA will work with Hon Hai to accelerate the development of AI artificial intelligence. In addition to the opening ceremony, Huang Renxun and Liu Yangwei may ride together on the NVIDIA n⁵The Model B quasi-production version of the prototype is also available in Luxgen n⁷Signing in person on the car, this also made Honghua Advanced, which will be officially listed on the Innovation Board in November, the first customer-Nazhije n⁷It has received more than 8,000 new car orders, and people from all walks of life regard it as Tesla's biggest challenger in Taiwan's electric car industry.

In comparison, in the field of new energy, veteran market leader Hotai Automobile, whether it is Toyota bZ4X or Lexus RZ450e, is temporarily unable to compare with other competitors in terms of topic popularity, road exposure, etc., first-hand car news and car news Internet readers must be familiar with market analysis this year and have been paying attention to the changes in the domestic automotive market. In addition to these domestic challenges, the effects of the war between Ukraine and Russia continue internationally, and the Gaza war unexpectedly broke out on October 7. , or may add more new variables to the post-epidemic world that has no rules at all that cannot be viewed with traditional eyes and rules.

Taiwan’s auto industry still finds it difficult to isolate itself from changes in the international situation

Auto News readers should not forget that it is unclear whether the election situation of "Blue and White" will continue to be foggy. Although after many years of baptism, the impact of politics and traditional customs on the consumption of Taiwan's automobile industry seems to have increased along with automobile consumption. The culture has become more mature and has been diluted a lot, but after all, the government’s efforts to crack down on housing continue to heat up, and the overall strategy of “2050 Net Zero Emissions” has been finalized. In the presidential/legislative election early next year, no matter who takes over the new government or the new Congress, , COP28 - the 28th United Nations climate conference to be held at the end of the year, as well as ESG standards, carbon fee collection standards, etc., will also be launched one after another, and will affect the whole society. Of course, who can really solve Taiwan's energy problems, or who can It will effectively provide the best solution for the transformation of the zero-carbon automobile industry and service model, but it will also definitely bring about earth-shaking changes in Taiwan's automobile industry.

Just like Tesla, the leader of electric vehicles, with just four passenger car series, it has become the ninth largest brand in the total market and the top five imported brands in September. It has also become a premium brand in September. The fourth place in the Top 4. Although challengers are also emerging one after another, we will see Tesla’s new car listings exceed 10,000 in the Year of the Black Rabbit in 2023 as early as October, and the original manufacturer has already confirmed that by the end of November, it will have accumulated hundreds of orders over the years. Cybertruck, a pure electric pickup truck with 10,000 orders, will finally officially enter mass production. By then, Tesla’s market share may be even better.

At the same time, Tesla continues to increase price cuts in global markets, including Taiwan. This seems to have become Elon Musk's inevitable approach. Tesla's "parity" stage may not only arrive early, don't forget Nowadays, Taiwan can greatly influence the world with a small chip. In the current situation where the ICT industry and the chip field have become global hegemons, it seems that only "living in the present" and "seeking wealth through risk" can be easily understood. .Ming Yi

Top 10 best-selling car series in the total market in September 2023

(Note: The total number of listings of MG HS last year was based on the four months from September to December.)

Number of brands listed by the Top 10 car manufacturers in September 2023

Number of listings of the Top 10 imported passenger car brands in September 2023

Number of listings of Top 10 premium passenger car brands in September 2023

Ranking of the number of domestic passenger car series listed in September 2023

Ranking of imported passenger car series by number of listings in September 2023

Ranking of electric vehicle listings in September 2023