We have previously written that the electric car is not taking off in the United States. And although the country still lags behind other Western countries, more and more Americans seem to be warming up to the EV. Tesla is the market leader, but strangely enough is not benefiting from the upturn.
According to figures from Kelley Blue Book 873,082 Americans bought an electric car in the first nine months of this year. That's an increase of almost 50 percent compared to the same period last year - when 586,965 EVs found an owner.
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According to Stephanie Valdez-Streaty - CEO of the parent company of Kelley Blue Book - the increase can be clearly explained: “The most recent study included 15 new EV models that were not yet available a year earlier. Greater supply helps lower prices and increase sales.”
It is precisely that increase in models that ensures that Tesla is not happy. Because although Tesla sold more than 100,000 more cars than last year (493,513 to 390,814), its market share has fallen from 62 to 50 percent. Our own sales targets were also not achieved. The increase of 26.3 percent does not come close to the 50 percent sales growth that Tesla says it wants to achieve annually.
The figures are disappointing, especially considering the many discounts that Tesla has handed out recently. To the Tesla Model Y it didn't matter; The electric SUV is a huge sales hit, just like in our country. No fewer than 296,059 units were sold, accounting for almost 60 percent of total Tesla sales. However, Tesla's other models disappointed.
With many other brands, the flag can be turned down and the champagne can be kept cold. Nine brands saw their sales numbers increase. This is how sales figures grew Rivian in Chevrolet by 191 and 125 percent respectively. BMW in Mercedes even sold 265 and 338 percent more EVs in America. Although it should be noted that the absolute sales figures of the two German superpowers are still relatively low compared to their competitors.
This post was last modified on October 19, 2023 8:19 am
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