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Bulgari and Gran Turismo's cross-border cooperation stunned the world finals stage of "Gran Turismo Sports Car Romantic Journey" with three pioneering achievements

to celebrateVision GT Concept car planning10anniversary andBulgari Aluminium watch25anniversary

Launch of two BULGARI Aluminum x Gran Turismo special edition watches

Bulgari released the Bulgari-Aluminum-Vision-GT-concept car and full-size prototype at the "Gran-Turismo Sports Car Romantic Journey" World Finals

Recently, a vibrant and digital Bulgari Day was held at the Gran Turismo World Series World Finals in Barcelona, ​​Spain, to celebrate the Vision GT concept car project of the popular simulation racing game "Gran Turismo Romantic Journey" 10th Anniversary. This event provides an excellent stage for Bulgari’s two new BULGARI Aluminum x Gran Turismo special edition watches. This stunning cross-border collaboration reinterprets this iconic watch from a gaming perspective.

What better place to post than in Barcelona, ​​with its famous world-famous Formula 1 racing circuit nearby?Bulgari Aluminum Vision GT concept car, and became the venue for the first full-scale prototype of a virtual racing car to be launched in the watchmaking industry? To celebrate this unprecedented initiative, 80 guests including VIPs, KOLs and media attended the event to witness the wonderful moment.Antoine Pin, Managing Director of Bulgari’s Watch DivisionFabrizio Buonamassa Stigliani, Executive Director of Product Design, Bulgarias well asKazunori Yamauchi, producer of Gran Turismo and president of game developer Polyphony DigitalThey all attended the event, expressed their highest gratitude to the guests present, and jointly unveiled this unforgettable night.

BULGARI-Aluminum-x-Gran-Turismo-Special Edition Watch

At the press conference, Antoine Pin, Managing Director of Bulgari’s Watch Division, pointed out the interesting similarities between the two products. "Gran Turismo Romantic Journey" was launched in 1997, which was also the year when the design of the Bulgari Aluminum watch was finalized. Both are products that span generations and transcend time. This collaboration connected two groundbreaking masterpieces at the time: the technical precision and accuracy of the Gran Turismo racing car; and Bulgari’s first challenge to apply materials such as aluminum and rubber to the Bulgari Aluminum watch series. 「At Bvlgari, we believe that products are more than just the goods themselves. We see the digital world as another way to not only experience products, but also feel their beauty and emotion.Through this unexpected collaboration, the public can enjoy the experience through Bulgari watchesGrand Tourism

Fabrizio Buonamassa Stigliani, Bulgari’s executive director of product design, said of his car design inspiration: “We wanted something with smooth and pure lines, completely devoid of any decorative elements, so that we could just focus on the design, which is similar to watch design. I imagined and tried to play with Bulgari DNA in different ways to create a concept car that shares a common language with the BULGARI Aluminum watch. The design references the silhouette of the legendary Italian gran turismo sports car in the 1970s, with geometry, simplicity and edges as the basic elements, combined with a sporty three-spoke steering wheel and walnut dashboard. We used these shapes to express the deeply rooted Bulgari aesthetic, giving birth to an incredibly realistic concept car as well as a full-scale real car.

From left to right: "Gran-Turismo" series producer and game developer-Polyphony-Digital-President-Yamauchi Kazunori and Bulgari Product Design Executive Director-Fabrizio-Buonamassa-Stigliani

Kazunori Yamauchi, producer of the Gran Turismo series and president of game developer Polyphony Digital, added: "it absolutely willWrite a new chapter in automotive historyand Bulgari is exactlyThe man behind this inspiration.This year happens to be Vision Gran Turismo The tenth anniversary couldn’t come at a better time.Create an impeccable BULGARI Aluminium x Gran Turismo Special edition watches and stunning BULGARI Vision Gran Turismo Concept cars are definitely the most perfect way to celebrate.

Antoine Pin, Managing Director of Bulgari’s Watch Division, further stated: “Today, when you talk about a product, you can't imagine it without a digital extension.we always talk about stories (Storytelling), and extending into the digital realm is also part of storytelling.This collaboration is a perfect exercise and a great way to reach new customers who are not necessarily keen on the watchmaking industry, and we have managed to combine the two into one。」

More than ever, Bulgari is combining tradition, innovation, elegance and boldness.

This post was last modified on December 8, 2023 7:21 am


Dreamer is what I am, but unlike many, I struggle to make my dreams come true. I own, seo, admin and site editor. I am a father, married, Christian, Northeastern/Brazil and Libran. I love cars <3

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