Founded in 1608, BUSHMILLS is the oldest whisky distillery in the world and the first to obtain a brewing license. The Taiwanese agent Xinli Industrial officially announced today the new Chinese brand name of BUSHMILLS "Boshi Mai", hoping to package it with a new image, and continue to introduce high-quality wines of BUSHMILLS, so that consumers in Taiwan have more and better choices.
"Boshi Mai" symbolizes nobility, uniqueness, tenacity, and insists on the meaning of beautiful inheritance
Talking about why "Boshi Mai" is used as the Chinese name? Wang Xiaolun, managing director of Xinli Industrial, said that in the more than 400 years since the establishment of the BUSHMILLS winery, it has been destroyed by storms and ruthless fires, but it can be quickly rebuilt and resumed production. Therefore, "platinum", which is platinum, is used to A rare and precious, hard but extremely malleable metal that represents the tenacity of the winery. "Shi" generally refers to people who are moral, knowledgeable and skilled, symbolizing the winemakers and oak barrel craftsmen who insist on inheriting the craftsmanship in the winery. "Mal" stands for barley malt, returning to the fundamentals and insisting on a beautiful heritage. The root of the distillery's whisky is the use of malted barley as the raw material. Wang Xiaolun believes that "Boshimai" symbolizes nobility, uniqueness, tenacity, and adherence to a beautiful heritage. No matter the literal meaning or the catchy pronunciation, consumers can leave a deeper impression on the brand.
Adhere to the inheritance of ancient craftsmanship, creating a smooth and mellow flavor
The BUSHMILLS distillery is located in County Antrim on the northeast coast of Ireland. It uses natural water from the Saint Columb's Rill, a tributary of the River Bush, flowing through basalt and peat wetlands. Pure and delicious, and 100% barley malt has been used as raw material since the establishment of the factory. At that time, the use of unmalted barley could reduce taxes, but the distillery was still unmoved and insisted on brewing the highest quality whisky. At present, the distillery is still completely Made from Irish barley.
The most interesting thing about Bosmart in the production process is that it follows the traditional three-distillation process. The complex process is only to collect the most perfect and meticulous wine heart. Only the perfect wine heart can present the best flavor of oak barrels.In each wine of Bosmart, you can clearly feel the soft and smooth taste brought by triple distillation, combined with the mellow flavor after aging in high-quality oak barrels, plus the core wine
In addition, Bosmart uses a new bottle body and packaging for all single malt wines. The design inspiration comes from the "Giant's Causeway", a world natural heritage near the winery. After the volcano erupted, the lava cooled and solidified. There are about eight More than 10,000 hexagonal stone pillars are arranged on the coast, forming a magnificent scene.The angular long cylinder is sturdy, and the bottom of the bottle has hexagons like stone pillars.groove, showingBosmax's unshakable solid face and its outstanding position in its long history.
Xinli Industrial deploys Taiwan spirits market with more high-quality brands
BUSHMILLS is officially sold by Xinli Industry this year. Xinli Industry covers many well-known brands of Campari and PROXIMO, including the well-known Campari Group's Glencrown single malt whisky. , Wild Turkey Bourbon Whiskey, Campari, Aperol, etc. In addition to BUSHMILLS, PROXIMO Group also has the world's largest selling tequila brand, Golden HappyJose Cuervo and 1800 mid to high price tequila brands etc. Wang Xiaolun said that Taiwan is already a fairly mature spirits market, and the drinking habits and culture are gradually opening up. Consumers are no longer following the trend, but can judge and find their favorite wine styles and flavors. After joining the BUSHMILLS brand, not only can the marketing resources be integrated more effectively, but also the layout of the Taiwanese spirits market will be more complete. Wang Xiaolun added, from blended, single malt core wines to older wines, Bosmart has a unique style and excellent wine quality. As the winery said, you can always find a wine for every taste and occasion. Suitable for BSM.
|BUSHMILLS 12 Year Old Single Malt Whisky
Triple-distilled single malt whisky matured for 12 years in bourbon and sherry casks.
It is matured in Marsala wine barrels for the last 8-10 months, giving this wine a rich dried fruit flavor.
Fascinating apple and cream aromas, smooth and sweet on the palate, with delicate flavours.
Intense aromas of dried fruit, spice and caramel butter apple
Honey, spice, fruit, vanilla, and caramelized nut flavors
Sweet but not greasy fruity aromas of ginger and fresh pears
|BUSHMILLS 16 year old single malt whisky
The triple-distilled whisky is aged for 16 years in sherry and bourbon casks, with the final months in port casks. The unique ageing method gives this wine a rich fruity, nutty and a little spice flavor and a ruby color. Perfect for drinking plain or with ice.
Aromas of toffee, candied fruit and a touch of spice
Layered palate Aromas of pecan, honey, caramelized fruit and toasted nuts
Deep and rich with berry jam and milk chocolate finish
|BUSHMILLS 21 Year Old Single Malt Whisky
Aged for at least 19 years in Oloroso sherry and bourbon casks, with the last two years in Madeira casks. A rich mouthfeel of dried fruit, raisins, nuts and a touch of spice brews. A whisky that should be drunk straight and carefully tasted.
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