Time is money and so car salespeople are not eager to promote electric cars to customers. A 'normal' car is a piece of cake for many people, but EV customers keep asking time-consuming questions...
The problem is that it can take much longer to sell an electric car than a combustion engine car. Like a former car salesman explainsan hour-long sales conversation is often enough to sell a petrol car and earn a nice commission.
But getting an electric car to the man or woman takes much more time. This usually requires four visits to the dealer, each lasting one hour. Customers want to be sure they understand the technology and how to charge. Working four hours instead of one hour to earn the same commission, car salesmen see that as a pay cut of 75 percent.
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Although this is the mentality of the American car salesman, we can well imagine that there are also advisors working at Dutch car dealers who think this way. An Opel Corsa with a petrol engine is ready-made for customers, but as soon as you promote an Opel Corsa Electric, you enter the slippery slope of long charging times and a capricious range. To take just one car as an example.
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On the other hand, the US is more of the Wild West when it comes to buying and selling cars. With car dealers who offer popular models well above the recommended retail price (so-called dealer markups) and sales advisors who flat out lie to customers. For example, discouraging customers from buying one BMW i3 to buy, by proclaiming that they cannot drive it on the highway. Its top speed is only 70 km/h... Dutch car salesmen don't say such stupid things. I hope.
This post was last modified on November 14, 2023 3:39 pm
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