Deep Cultivation in Central TaiwanAudi North Taichung Exhibition Center Officially Opens

In order to meet the needs of consumers in the central region for car appreciation, car purchase and maintenance, Audi Taiwan joined hands with dealer partners and Shunli Motors in Tanzi, which is adjacent to the Intercontinental Baseball Cultural Park and can quickly connect to the exit of No. 74 Expressway and National Highway No. 4 Interchange At No. 8, Section 1, Huanzhongdong Road, the third sales center in the central region, the North Taichung Exhibition Center, was officially opened on December 8. André Konsbruck, Vice President of Overseas Sales of Audi AG, and Audi AG Overseas Region also made a special trip to Taiwan on the day. Marketing Director Alexander von Waldenburg-Dresel and two distinguished guests participated in the event, showing that the original factory attaches great importance to the Taiwan market.

People-Centric Brand Experience

The North Taichung Exhibition Center, which was built by Audi Taiwan dealer partners and Shunli Motors at a cost of nearly NT$430 million, covers a total area of ​​nearly 800 pings, and introduces the design style of the Audi Progressive Retail Concept new generation sales base, integrating the concept of sustainable use Up to 86.9% of green building materials are environmentally friendly. At the same time, the new car display areas on the first and second floors create an open and bright atmosphere with an open layout. The service needs of different age groups, and the maintenance service center is also expected to be launched in the first quarter of 2023, which will bring a more complete after-sales experience to car owners. In addition, the North Taichung Exhibition Center also set up the tenth Audi ultra-fast charging station, using the latest 180kW charging pile model. In addition to its own e-tron models, it is also open to the use of electric vehicles with CCS1 charging specifications. The convenient location near the national highway is even more convenient. It can effectively connect other Audi super fast charging stations and charging operation partner stations to expand and strengthen the overall charging roaming network.

Not only advanced hardware facilities, the North Taichung Exhibition Center has also introduced a new generation of digital service functions, allowing car owners and brand enthusiasts to use the Augmented Reality custom car viewing function in the exhibition center or at home, and view it with a high degree of freedom Product information, feature introduction, and even customized favorite interior and exterior details; when visiting the exhibition center, you can explore the experience through Virtual Reality virtual interaction, and use multiple channels to in-depth explore the details of the car model with the introduction of the sales staff. The new digital service will It has been successively imported to Audi's authorized display center bases in Taiwan. In addition to the digital and physical car appreciation service, Audi Taiwan will simultaneously introduce the new Audi Shop online digital business service, providing a more intuitive and convenient user interface. In the future, it will be possible to book cars online or purchase Audi Collection products online, further creating integration The new generation service of physical space and digital virtual.

Emphasis on the development of digitalization and electrification ~Audi senior executive media interview

Taking advantage of the opening event of the Audi North Taichung Exhibition Center, Taiwan Audi President Rahil Ansari collaborated with Audi AG Vice President of Overseas Sales André Konsbruck, Audi AG Overseas Regional Marketing Director Alexander von Waldenburg-Dresel, and domestic The media conducted a brief joint interview.

First of all, in terms of product planning that consumers are most concerned about, André, vice president of overseas sales, said that electrification is still the main development direction of the brand at present. Alexander explained that the introduction of new electric vehicles mainly depends on the needs of various markets, but at present, the new Q4 e-tron is very popular in the European market, and the waiting period has been as long as 16 months. The schedule of overseas markets will naturally also be affected. As for the newly released Q8 e-tron, it is also difficult to give a clear introduction time because the production capacity allocation is still being planned. Of course, the original factory will actively cooperate with the local market. Assess and provide a variety of pure electric products to Taiwan as soon as possible; finally, Ansarui, president of Audi Taiwan, emphasized that the domestic electric vehicle market has a bright future. Audi Taiwan will also actively deploy in accordance with the original factory policy. The sales ratio is above 35~40%.

Regarding the expansion plan of distribution channels, Ansarui, president of Audi Taiwan, said that the North Taichung Exhibition Center is the third exhibition center in the central region, which fully shows that Audi Taiwan is optimistic about the development potential of Central Taiwan, and will continue to observe the sales and maintenance capacity of each region in the future. The needs of the market will be evaluated steadily in the future. Mr. Ansari then pointed out that the survey shows that about half of the consumers are afraid of entering the exhibition center due to the pressure of being forced to sell. Therefore, Audi Taiwan has recently actively promoted The AR augmented reality car viewing function allows consumers to first understand the product features at home. At the same time, the design concept of the new exhibition center also hopes to create a comfortable environment that is easy to get close to and increase consumers' willingness to go for further understanding. Integrate virtual and real situations while bringing a better service experience.