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Categories: News

Foreshadowing of a new electric powertrain? Honda files for "e:" trademark

table of contents
●Honda applies for "e:" trademark
●Is it possible to use it on BEV?
●The nameplate of the new BEV?

HondaApply for "e:" trademark


On June 7, 2022, Honda applied for a trademark with the Japan Patent Office.

The left half of the logo is the trademark of this application

The trademark is part of the Honda gasoline-electric hybrid "e:HEV" and the plug-in hybrid "e:PHEV" expected to be added to the next-generation CR-V.

Is it possible to use it on BEV?


Logo of Honda e: TECHNOLOGY

The logo debuted in "Honda e: TECHNOLOGY" released in 2019. Honda said that the origin of "e:" is "electric (electricity) energy (power), which contains the desire to give people smiles and vitality - energize (giving vitality) in it".

In other words, "e:" also means bringing electric vehicles into view.

This application may be a simple application for the common trademark of HEV and PHEV, but it may also be related to electric vehicles that will be put on the market in the future.

Name plate for the new BEV?


"e:NS1" electric vehicle launched in China
"e:NP1" electric vehicle launched in China

The basis is that Honda has launched BEV models with car names "e:NS1", "e:NP1" and "e:Ny1 (prototype)" centered on China and Europe.

Logo of e:N series

However, the above-mentioned models are expected to be launched in the "e:N" series, which do not use the trademark mentioned at the beginning of the article, and the font of e is also different.

If there is an "e:○" BEV series other than the e:N series in Japan in the future, it is possible that this logo will be combined.


Original source:Foreshadowing of the new electric powertrain?Honda applies for trademark "e:"
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