Categories: News

Hetai Group Enters into TourismIntegrating Travel Demand to Expand MaaS Ecosystem

Hetai Group's "Heyang Travel Agency" is officially established in August 2022, with Lin Xiufang, who has more than 35 years of tourism experience, as the general manager.

Hetai Group has actively developed Mobility as a Service (MaaS) strategy in recent years, and launched iRent and yoxi to meet the needs of customers for various mobile services. In order to continuously expand the development of MaaS, extend mobile services to meet various living needs, and provide more convenient service experience, Hetai Group officially entered the tourism industry and established a travel agency, combining tourism and transportation services to bring consumers more innovative mobile services. Since the integration of the group's resources in October last year, the launch of Hetai Pay, CITIC Hetai co-branded cards and new digital services of Hetai Points have accumulated more than 650 million points. In April this year, the trial operation of "HOTAI Shopping" was launched to provide customers with an e-commerce platform with a variety of products to create a more complete digital ecosystem.

Integrate the new model of "MaaS+tourism", one-stop service and new experience

In order to further extend MaaS services to the needs of customers in their lives, Hotai Group will further integrate purpose-based products and services based on mobile services such as iRent and yoxi, such as theme travel and packaged catering, so that customers can enjoy HOTAI Enjoy a one-stop shopping experience and complete the integration of "MaaS + travel". Hetai Group officially established "Heyang Travel Agency" in August, and hired Lin Xiufang, a manager with more than 35 years of tourism experience, as the general manager of Heyang Travel Agency; the brand-new Heyang will assist Hetai Group in providing consumption It provides high-quality tourism products to instantly meet consumer travel and transportation needs.

Create a whole travel platform to meet all travel needs of the people In order to create a new MaaS mobile experience, in the future, Hetai Group will build a "full travel transportation platform" to integrate consumers' travel needs, itinerary planning, and use Hetai Group's mobile service resources iRent and yoxi to connect with the mass transportation system. The station type meets all travel needs of the public and completes the last piece of the MaaS service puzzle. In addition to mobile services, the Group hopes to further bring consumers an innovative mobile life experience.

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