The world-renowned consulting company IDC (International Data Information) held the annual "2023 Future Enterprise Awards" Taiwan Award Ceremony today (19th). This award mainly recognizes outstanding Taiwanese companies in the field of digital transformation that apply information technology to digitize their business fields. Achievements, more than 100 projects in Taiwan were nominated this time. Su Chunxing, general manager of Hotai Automobile, led the company's successful digital transformation, implemented customer-centered MaaS (Mobility as a Service) services with innovative thinking, and created the "MaaS 360 digital ecosystem", and won the award He is the first leader in the automotive industry to receive the annual CEO award.
Hotai Group is determined to become a leader in the automotive industry and lead the transformation of a new era of mobile services. With the challenges of digitalization and the global business environment, Hotai Group has accelerated its transformation from a car company to a mobile service company. It not only focuses on car sales and peripheral businesses, but also is committed to serving everyone with "mobility needs" customer.
Since 2014, Hotai Group has launched iRent and has now become the largest shared car operator in Taiwan. In 2020, it launched the yoxi ride dispatch service to continue to meet customers' various mobility needs and realize the vision of MaaS. At the end of the same year, Hotai Group "Member" is online to enhance consumer convenience experience, allowing consumers to use a single member to log in, pay and accumulate redemption points when buying, repairing, renting, etc.
In 2021, "Hotai Pay", "Hotai Points" and "Unlimited Money for Car Purchases", which are pioneers in the automobile industry, will be launched.
"China Trust Hetai Co-branded Card", when purchasing a car, bind the Hetai Co-branded Card with Hetai Pay to pay the full amount of the car, and enjoy 1% unlimited Hetai Points rebate, which is a precedent in the industry. It will further expand the discounts of "Hotai Points" to mobile services such as yoxi and iRent. In 2022, it will launch the "HOTAI Shopping" online mall. Hotai Points can be used to directly redeem products, allowing consumers to shop more freely in Hotai Group. The application points in the ecosystem also simultaneously develop the group's new business model.
The travel planning app "Ququ" was launched in September this year, connecting various mobile services of Hotai Group. Consumers can reserve iRent car sharing and yoxi taxi services when planning their itinerary, without having to worry about transportation inconveniences, and can easily make all arrangements for a pleasant trip. At the same time, you can also purchase various travel tickets through Hotai Property & Casualty Insurance’s online travel insurance and HOTAI Travel Shop to meet various travel needs.
Global transportation services are moving towards the development trend of MaaS. As Taiwan's leading mobile service provider, Hotai Group will continue to be committed to providing consumers with more comprehensive mobile solutions and creating a more complete MaaS ecosystem.
This post was last modified on October 19, 2023 8:33 am
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