Yet Kia is not the best-selling car brand over the first six months of 2021. That is and remains Volkswagen. But the difference with Kia is really minimal. This is evident from the most current sales figures for the Bovag.
If we look at the best-selling models of 2021, there are two Kia's in the top five. But the number 1 is also a resounding surprise: the Volvo XC40 has conquered the Netherlands from the start, but seems like a matured whiskey only to get more enthusiasts. Just like the Kia Niro (number 3), the XC40 is therefore available as a petrol, as a plug-in hybrid and as a fully electric car. The Kia Picanto remains popular with private buyers. It is striking that the Kia Niro sells better than all models of group mate Hyundai together (4277 cars).
If we only look at the month of June, Kia is the number 1. The brand sold 3162 cars, Volkswagen lagged behind with 3078. The Kia Niro is the best-selling model of June 2021 with 1082 cars. Surprising second: the electric Skoda Enyaq iV (882 sold). Number 3 is the Volvo XC40.
It seems to be a good year for sales compared to the first half of 2020. This year 163,173 cars were sold, last year 157,971. But compared to the last 'normal' year before corona struck, the situation is not rosy. In 2019, 226,482 cars were sold until July 1. That is 28 percent more than in 2021.
There are always brands where you would rather not work. Jaguar, for example, which sold only 151 cars in 2021 (down 35 percent). And then Tesla. There the decline is even more dramatic. 968 new cars in 2021, 2,859 last year (67 percent less). Nor is it a party at Opel: more than 2000 cars less than in 2020 (7787 vs. 9954).
De Bovag expects 400,000 new cars to be sold this year, but indicates that forecasting is difficult due to possible new corona waves in the autumn and the acute chip shortage at car manufacturers. And Hyundai? That has to hope that it makes a resounding comeback with the beautiful electric Ioniq 5.
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