As a company, you should always take customer complaints seriously. Because if you don't, there is a chance that those customers will start a competing business out of anger and frustration. It happened, for example, with Lamborghini. Founder Ferruccio Lamborghini was highly dissatisfied with the clutch of his Ferrari 250 GT and took his objections to Enzo Ferrari, who haughtily pointed out the door. Lamborghini decided at that moment that he could do better.
Something similar led to the creation of Skoda by Václav Laurin and Václav Klement. The latter filed a complaint in 1895 about a bicycle of the Germania brand. He did that in Czech. However, the German manufacturer rejected his complaint, because it was written 'in an incomprehensible language'. That's why he and Laurin named their own bicycle brand Slavia, after the Slavic language family to which Czech belongs. The logo was a spoked wheel containing the leaves of a lime tree.
Skoda's automotive adventure began at the beginning of the twentieth century with the Voiturette. To reinforce this development, the company was renamed from Slavia to Laurin & Klement. And if a bell is ringing with you, it is probably because you recognize the classic name of the Skoda Superb. Until recently, the most luxurious version of this was known as Laurin & Klement.
The car manufacturer of that name ran into financial difficulties in 1924 and merged a year later with Skoda Works, which was then one of the largest concerns in Europe. This giant was active in the fields of railways, aviation and shipbuilding, and was looking for a partner with experience in the automotive industry. From 1925, all four-wheelers from Laurin & Klement were sold under the Skoda brand, with a simple oval logo surrounded by a laurel wreath.
The logo was intended to last for ten years, but that only became one year. Because in 1926, Skoda got the logo that you still recognize today: an arrow with wings. But those wings actually represent something else. At the time, there was a photo (or print) of an Indian wearing a headdress in the Skoda executive office – presumably a source of inspiration. The headdress with the arrow in the Skoda logo symbolizes progress and future orientation.
The blue decal lasted for nearly sixty years and adorned Skodas built during the Cold War. In 1991, Skoda was acquired by the Volkswagen group. Hip designers with difficult glasses bent over the logo and made it green with a thick border, in which there was room for the text 'Skoda Auto'. The logo debuted on the Skoda Felicia, the first model from the Volkswagen era.
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