Mercedes-Benz and "Avatar: Way of Water" launched a cross-border cooperationSound the horn of fantasy to pay tribute to the earth!

Mercedes-Benz joins hands with the fantasy sequel "Avatar: The Way of Water", with "Earth Our Planet Pandora" as the main axis of publicity. Through cross-border cooperation, the brand will be deepened in the fields of sustainable development, future mobility and innovative technology. Experience, and strengthen the brand's determination and strategic layout towards a pure electric future. Ola Källenius, CEO of Mercedes-Benz Group AG, said: "AVATAR is one of the most successful and blockbuster films in the world. The message conveyed by the film perfectly echoes the core spirit of Mercedes-Benz and the brand vision of Ambition 2039. The goal of striving for the harmonious coexistence of nature coincides even more.”

The VISION AVTR concept car released at the 2020 CES exhibition is a concrete result of the joint creation of Mercedes-Benz and the "AVATAR Avatar" brand. The four letters of AVTR represent "future vehicle evolution and transformation ( ADVANCED VEHICLE TRANSFORMATION )", no matter in terms of avant-garde design, such as the smooth single-bow line of the vehicle, or technological applications, such as the bionic flaps at the rear of the vehicle and the multi-functional control elements of the center console, it fully demonstrates the expectations of Mercedes-Benz A new interactive mode that strengthens the connection between people, vehicles and the environment.

Mercedes-Benz and "Avatar" represented by sci-fi movies are all eye-catching leading brands in their respective fields. Bearing the responsibility of leading the future trend, Mercedes-Benz continues to implement the possibility of a pure electric future, and draws an advanced blueprint for Mercedes-EQ with the VISION EQXX unveiled this year, and continues to move towards the vision of fully electrifying new products by 2030. At present, the headquarters has successively launched eight pure electric models: EQA, EQB, EQC, EQE, EQE SUV, EQS, EQS SUV and EQV. In addition, there are AMG performance versions of EQE, EQE SUV and EQS. Back to the Taiwan market, Taiwan Mercedes has also introduced a number of pure electric models this year, led by the luxury pure electric flagship sedan EQS, and recently released the mid-to-large luxury pure electric sedan EQE and the urban pure electric SUV EQA and EQB. EQE 43 4MATIC and EQS 53 4MATIC+ actively expand the layout of pure electric products with multiple product lines.