In the first nine months of 2023, Porsche sold 27,885 new Taycans worldwide. That doesn't sound bad. But if you look at sales figures for non-electric Porsches, you start to wonder what the future holds.
It is true that there have been more so far this year Porsches Taycan sold than in 2022, but an increase of more than 10 percent is not spectacular. And in the first nine months of 2021, slightly more (28,640) car buyers opted for Porsche's electric sports car.
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If we look at Porsche's total sales figures, the Taycan is only rising slightly faster than the non-electric models compared to last year: 11.5 versus 10 percent. There is therefore no enormous shift within the brand towards more electric cars and fewer models with combustion engines.
The share that the Taycan has in Porsche's total sales figures does not yet demonstrate unconditional love for electric models. From January to September 2023, Porsche managed to sell 242,722 new cars. The Taycan accounted for more than 11 percent of this. This means that almost 89 percent of Porsche buyers prefer not to have a fully electric model.
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With a new, electric one Porsche Macan in the starting blocks and a Porsche Cayenne of which the ICE generation is entering the final phase of its career, this does not seem to be good news for the Zuffenhausen company. Especially when you consider that the Cayenne is by far the most successful Porsche, accounting for a third of the brand's total sales.
And what about the golden oldie Porsche 911? It doesn't sell even half as well as the Porsche Cayenne, but it does trump the Taycan. The good news for fans of combustion engines in general, and boxers in particular, is that Porsche does not plan to fully electrify the 911 for the time being. But the brand cannot live on the Porsche 911 alone. After all, that was the main reason for building the Cayenne in 2002...
This post was last modified on October 26, 2023 9:20 am
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