As a leading brand in the industry, in response to the trend of the automobile market, Michelin has brought consumers e.PRIMACY for new energy vehicles and PRIMACY for SUV tires to consumers this year (2022). SUV+And performance car tire PILOT SPORT 5Waiting for new tire models, a complete layout of the product lineup for the Taiwan market. Now in response to changes in the global vehicle industry trend, it will introduce the Pilot Sport EV specially developed for high-performance electric vehicles. Adhering to the sustainable "4R strategy" and "excellent performance until the last mile" PMTL philosophy, Michelin will be the electric vehicle market Continue to write a better future.
As early as 2016, Michelin announced the promotion of the "4R strategy" of tires - Reduce, Reuse, Recycle, and Renewable. It took the lead in implementing the purpose of environmental sustainability through the brand's brand-new technology, and the goal was to achieve carbon neutrality by 2050. And use 100% sustainable materials to produce tires; in addition, Michelin knows that reduction manufacturing is one of the most effective ways to reduce environmental burdens, so in order to improve tire long-mileage performance while reducing carbon dioxide emissions and tire raw material consumption, Michelin through the latest products Technology, committed to improving the goals of tire safety, energy saving and high mileage, all new Michelin tires or tires after wear will maintain consistent excellent performance, and will not compromise the performance of all parties due to the passage of time, and strive to achieve the tire " Excellent performance until the last mile" (Performance Made To Last, PMTL).
In addition to fulfilling its commitment to environmental sustainability, Michelin also spares no effort to meet the diverse needs of different consumers. Faced with the explosive growth of the current auto market and the electrification trend, it still prepares the most suitable product choices for consumers, except for this year (2022) In addition to the e.PRIMACY specially developed for new energy vehicles, which can create the best mileage and effectively improve driving comfort, in response to the strong growth of high-performance electric vehicles, Michelin will introduce e.PRIMACY next year (2023). The new product Pilot Sport EV developed by performance electric vehicles, combined with e.PRIMACY that can meet the needs of new energy vehicles, Michelin will provide a complete, diversified and comprehensive product line for the electric vehicle market, no matter in terms of performance, comfort and energy saving. It can protect every wonderful journey of consumers.
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