Swire Automobile Group joins hands with Hualien Fuli, the most beautiful town, to launch a beautiful conclusion of "Village Creation, Shared Values"

In recent years, companies around the world have attached great importance to the implementation and introduction of Sustainable Development Goals (SDGs). Since May 2008, Swire Automobile Group has officially implemented Swire Group’s sustainable development policy and established a dedicated The Policy Implementation Committee is committed to promoting various key plans for sustainable development. Among them, for the Harley part of Swire Automotive Group's general agent, the spirit and philosophy of the white horse knights are used to call on and lead Harley knights to participate in the vital sustainable development movement.

In order to embody and implement the policy of local revitalization and to revitalize the most beautiful township in Taiwan, Fuli Township, Swire Automotive Group and Fuli Township have launched a series of "Village Creation, Shared Values" beautiful conclusion to jointly promote sustainability Development concept. For example, Harley Riders are called upon to buy steaks for the children of Fuli Township, cook them themselves, and teach the children Western food etiquette at the table, allowing the children of Fuli Township to have their first Western food experience. At the same time, in order to allow friends from the Fuli Township tribe to eat hot McDonald's, Harley Riders also served as Ubereats for one day to satisfy the wishes of local friends. In addition, Harley Riders personally experienced Fuli Township’s specialty product “Daman Shenjiu” and helped make a video for local promotion; the Harley Owners Club also assisted the village chairman in redesigning the packaging of Daman Shenjiu, with the goal of making traditional home-brewed wine more popular. The Daman Divine Wine became a commercial product.

At the same time, Swire Automobile Group has deeply connected with Fuli Township through Harley's annual BIKERTOPIA Rider Utopia, making October the "Rock and Roll Festival" in Fuli Township, opening up more possibilities for Fuli. BIKERTOPIA is a utopia dedicated to Harley riders, dedicated to the development of lifestyle culture, products, entertainment, activities, and public welfare promotions exclusive to Harley riders; in addition to the aforementioned SDGs activities, BIKERTOPIA will be held from October 27th to October 28th this year. The Knight Utopia National Car Owners Event was held in the square next to the Luoshan Exhibition and Sales Center in Fuli Township, Hualien County. In addition to the display of classic Harley models and the sale of Harley boutiques, it also included local specialty vendors and products. The party also included There are local tribal performances and large-scale concerts to celebrate. The purpose is to lead more than 2,000 Harley Riders to return to the friendly and warm towns like home, enjoy the rock and roll spirit of Harley Riders with the local villagers, and contribute to Fuli Bring more people and investment to Fuli Township, and jointly build a utopian country for knights in Fuli Township.

*BIKERTOPIAKnight Utopia event information:

Event date: October 27 (Friday) to October 28 (Saturday)

Event time: 13:00-18:00 Knight Utopia Market

18:30-21:30 Knight Utopia Hero Night/Knight Utopia Fanatic Party

Event location: Plaza next to Luoshan Exhibition and Sales Center, Fuli Township, Hualien County

*Information about Harley’s flagship display centers in Taiwan:

Harley Taipei Flagship Exhibition Center No. 189, Section 2, Jiuzong Road, Taipei City (02)2798-9869

Harley Taoyuan Flagship Exhibition Center No. 120, Taoda 1st Street, Datanli, Guanyin District, Taoyuan City (03)473-7778

Harley Taichung Flagship Exhibition Center No. 535, Section 4, Longfu Road, Nantun District, Taichung City (04)2221-8188

Harley Kaohsiung Flagship Exhibition Center No. 88, Boai 4th Road, Zuoying District, Kaohsiung City (07)348-1968