Volkswagen is committed to bringing a dynamic and seamless brand experience to domestic consumers. In 2022, it will open a new chapter for the brand by expanding new bases, optimizing after-sales services and expanding its product lineup. In order to increase service capacity, Volkswagen Taiwan continues to develop sales and distribution channels, and will establish a base in the New Taipei area in the first half of the year to expand its operations in northern Taiwan in one fell swoop. Volkswagen plans to launch the "5-10 Year New Car Quality Extended Warranty", which will be the longest in its class in terms of warranty period and provide car owners with comprehensive and considerate after-sales service. The new facelift The new T-Roc is expected to be introduced in the first half of the year, allowing consumers to once again feel the excitement of driving control. In 2022, Taiwan Volkswagen's primary goal is to actively deliver vehicles. It is expected to continue the sales momentum of last year under the epidemic situation and achieve another good sales performance.
Volkswagen is actively deploying in the Taiwan market, and is committed to providing top-notch German cars and a full range of consumer brand services. In 2021, the New Volkswagen exhibition center in Taiwan will complete the new brand identity transformation. After the sales base, Volkswagen Taiwan will expand its business scope in 2022. In the second quarter, it will work with new dealership partners to build a new base in northern Taiwan, and successively enter new stores and Xizhi in New Taipei City. At the same time, it will improve the digital customer journey and optimize the consumer experience. In addition to expanding sales channels, Taiwan Volkswagen continues to improve after-sales service. Following the industry-leading 4-year new vehicle quality warranty for the entire car series, it will launch the first-ever "5-10-year new vehicle quality extended warranty" for general passenger car brands. In the future, the entire Volkswagen lineup will be subject to both the "long-mileage flexible maintenance" and the longest warranty period that exceeds the average passenger car brand. The popular cross-border running tour The new T-Roc will also be introduced in the first half of the year. It has an avant-garde and dynamic design and an excellent driving experience. It is equipped with IQ.DRIVE intelligent driving assistance system, IQ.LIGHT intelligent light group and a new digital cockpit. , awaken the rock and roll soul buried deep in the hearts of car fans, and show the new generation of top digital technology that Volkswagen is proud of.
Under the severe epidemic environment and supply chain challenges, Taiwan Volkswagen still released 5 new car series in 2021, from the flagship model The Arteon, the newly remodeled The Tiguan, The Tiguan Allspace, the eighth-generation The Golf to The brand-new The Polo also introduces the ultimate performance Volkswagen R models, including The Tiguan R, The Golf 8 R and The Golf 8 R Variant, which not only create dazzling sales performance, but also meet the diverse needs of the domestic market. Even if it is still affected by the epidemic in 2022, Volkswagen Taiwan will face the ever-changing market with a flexible and flexible attitude, and will achieve an excellent balance in maintaining product supply and demand, and comprehensively improve service quality, including brand experience, after-sales service content and Product sales.
The Volkswagen exhibition centers in Taiwan have completed the new brand identity update in 2021, presenting the vibrant brand style of New Volkswagen with bright colors and bright spaces. , zero-day digital customer journey, digital service will still be the most important part of the exhibition center in 2022, in order to create a refined and emotional consumer experience; and in order to provide more immediate assistance, Taiwan Volkswagen has opened up marketing channels to develop Volkswagen will establish a new base together with new dealership partners. Volkswagen will gradually enter new stores and Xizhi areas to increase the capacity of new car sales and after-sales services in New Taipei, and to connect to the Greater Taipei dealership network to meet the needs of all car owners.
In terms of after-sales service, Volkswagen is not only synonymous with the top German car manufacturing technology, but also an indispensable and best backup for every car owner. In order to reduce the cost of car ownership, Taiwan Volkswagen provides a variety of solutions, including "long mileage flexible maintenance" ”, the “Fuchs People Rewards Program” car owner membership system, the exclusive social platform My Volkswagen for car owners, and the “4-year new car quality warranty” for the entire car series. Now Taiwan Volkswagen will be the first for a general passenger car brand. It is expected that In the second quarter, the "5-10 Year New Car Quality Extended Warranty" was launched. Consumers can enjoy a longer warranty period than other general passenger car brands, allowing every consumer to own a Volkswagen vehicle with a more complete and Worry-free service. In addition, My Volkswagen will continue to add new functions to become an online vehicle butler for every car owner, allowing car owners to enjoy instant and convenient backup at every moment.
Taiwan Volkswagen announced that it will soon bring a new facelift The new T-Roc, the only solution that combines driving pleasure and cross-border leisure travel, equipped with IQ. Lines, creating a cross-border sports car that has attracted much attention. The new cabin welcomes the new generation of Volkswagen digital cockpit, and is also equipped with the IQ.DRIVE intelligent driving assistance system, which provides all-round driving safety protection during intense driving.
Volkswagen has been deeply involved in Taiwan for more than a decade. Thanks to the encouragement and support of consumers over the years, in the future, it will use the core brand values of "safety technology", "innovative services", and "driving fun" to meet market needs and introduce the latest technology and advanced vehicles. Create the first choice for general passenger car brands and give consumers top customer experience.
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