Categories: News 新聞快訊

The first 24-hour uninterrupted live broadcast in the car industry in Taiwan. TOYOTA creates a new "slow live broadcast" program for the busy generation

With the theme of "Drive with You", TOYOTA combines popular ASMR and LO-FI music to create a 24-hour uninterrupted slow live broadcast on the official Youtube channel

For the first time, TOYOTA challenged a 24-hour uninterrupted live broadcast program. Starting from 6:00 AM on 12/15 (Wednesday), the theme of "Drive with You" is to simulate the entire process of a personal self-driving trip, combined with Lo- which is popular among young generations nowadays. Fi music, combined with the white noise of the natural environment such as ocean waves, streams and forest insects, allows people to enjoy visual and auditory feasts anytime and anywhere without going out.

In recent years, TOYOTA has continued to create diversified audio-visual content on the official Youtube channel with creativity, actively interacting with young people, making films such as first-buy lazy bags, new car unpacking and technical equipment operation teaching, and its practical and interesting content has been popular among young fans. Love, the TOYOTA TW Youtube channel officially broke the milestone of 100,000 subscriptions. This time it is the first in Taiwan’s car industry to create a brand new "Drive with You" 24-hour uninterrupted live broadcast program in the form of "slow live broadcast", which is popular on the Internet, combined with the popular Lo-Fi music on the Internet and ASMR natural white noise. , Inviting the public to get a sense of healing and relaxation in the slow live broadcast in addition to the busy daily life.

In order for more people to experience the 24-hour slow live broadcast of TOYOTA "Drive with You", TOYOTA will also be broadcast in the current four time slots (06:00-07:00, 11:00-13:00, 17:00-19). :00, 23:00-01:00) Four online interactive activities will be held, fans are invited to participate in live interaction, and there will be a chance to win the Snow Peak camping group known as the "LV in the camping world", Danish PALIER Coffee Brewer portable coffee, etc. Rich gifts.

Don’t worry if you can’t participate in the online live broadcast. After the 12/16 (Thursday) live broadcast, fans can also go to the TOYOTA Youtube channel to watch slow live videos, and enjoy Lo-Fi healing music and natural ASMR auditory feasts anytime, anywhere! In addition, watching videos and subscribing to the TOYOTA Youtube channel during 12/16 (Thursday)-12/30 (Thursday) will also have the opportunity to bring the Snow Peak camping group home!


TOYOTA "Drive with You" slow live broadcast (24 hours uninterrupted)

Live time: 12/15 (Wednesday) 06:00AM – 12:16 (Thursday) 05:59AM

Live URL:

TOYOTA official Youtube channel:

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Dreamer is what I am, but unlike many, I struggle to make my dreams come true. I own, seo, admin and site editor. I am a father, married, Christian, Northeastern/Brazil and Libran. I love cars <3

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