Former Toyota CEO Akio Toyoda has been saying for years that EVs are not the only solution for a climate-neutral car industry. That earned him a lot of comments, but now Toyota has drawn the short straw.
Toyota initially had no interest in EVs. Because: too expensive and too limited. While other brands invested millions, Toyota mainly focused on hybrid cars and plug-in hybrid cars. Now it turns out that Toyota is right, at least in America. Fewer and fewer Americans are jumping for an EV. As a result, other brands can hardly accommodate their electric cars:
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According to the Wall Street Journal Akio Toyoda has said that car brands, like Toyota, would have been better off investing in hybrid and plug-in hybrid cars rather than just EVs. He did that as head of the Japan Automobile Manufacturers Association. According to the grandson of Toyota founder Kiichiro Toyoda, the auto industry is starting to realize that EVs are not the holy grail to becoming climate neutral.
“The automotive industry must create what makes consumers happy. If this is done solely based on ideals, then it is the ordinary users who will suffer.”
While other brands invested in the development of electric pickups, the Toyota Tundra is a hybrid pickup. And the large SUV Toyota Sequoia is also a hybrid car. That works out well for Toyota in America. General Motors has according to Jalopnik.com has already indicated that it will postpone the opening of a factory in Michigan for the production of its electric pickups. And Ford is considering eliminating a shift at its electric plant Ford F-150 Lightning rolls off the line. Misery that Toyota manages to escape.
You will also find examples closer to home. Fiat hits does not lose his electric 500e on the paving stones and Volkswagen is also struggling with disappointing EV sales.
Meanwhile, Toyota can barely meet the demand for its hybrid models in America. The Wall Street Journal previously reported that the new Toyota Prius (a plug-in hybrid car) has been at the dealer for less than a week and has already been sold. The electric one Toyota Bz4X just stays here for two months or more before finding a new owner.
In the meantime, Toyota is quietly working on more EVs. These should become cheaper and have a greater range thanks to special batteries:
This post was last modified on October 27, 2023 8:28 am
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