Categories: News

"Toyota fools consumers with terms like 'electrification'" -

An American consumer organization has filed a complaint about Toyota with the Federal Trade Commission. It alleges that Toyota misled consumers by failing to disclose exactly how electrified its models are.

Concretely says Public Citizen that Toyota is deliberately misleading consumers by exaggerating the degree of electrification in its commercial campaigns. The interest group believes that Toyota should be clearer about the EV options of its hybrid, plug-in hybrid and fully electric cars.


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Toyota has several campaigns running in America that aim to emphasize how sustainable the brand is. They are called 'Beyond Zero', 'Electrified Diversified' and 'To Each Their Own Electric'. Undoubtedly a clever idea by Toyota's marketing department, but consumers don't understand it at all.

Some of the claims Toyota makes in advertisements could mislead consumers into thinking that Toyota is a leader in EVs. And anyone who follows car news even a little knows that this is not the case.

It's a bit of nitpicking

If you ask us, it's all a bit of nitpicking. As an example, an advertisement of the new Toyota Prius where the car is struck by lightning as if it were an electric car. But according to the complaint, the Prius is a hybrid and doesn't even have a charging port. In the US, the Prius is available as a regular hybrid and as a plug-in hybrid, but it is indeed not fully electric.

But this does not alter the fact that the various forms of electrification (mild hybrid, hybrid, plug-in hybrid and EV) are a piece of cake for us, but still abacadabra for many consumers.

Our weekly newsletter does not beat around the bush and does give you clarity.

Lexus is also under fire

Also about the advertisements of the subsidiary brand Lexus the American watchdog is not pleased. Lexus promotes its models with a combustion engine, but with the addition 'electrified'. While Lexus only offers one EV in America, the Lexus RZ 450e.

The fact that Lexus recommends its hybrid models with the feature of a 'self-charging electric powertrain' only makes things more unclear for the unsuspecting consumer. After all, the car also has a combustion engine. This cry was therefore previously banned in Norway. And it was also thrown into the trash in the Netherlands.

What about our country?

On we read that Toyota is 'the undisputed leader in the field of electrification'. You can indeed have your doubts about that. It is true that Toyota already had an electrified car in 1997 (namely the first Prius). But a random consumer may only think of fully electric cars. And then the statement is incorrect. Furthermore, the 'all electric models' page also includes hybrid models such as the Toyota Yaris Cross. Well, just sayin'...

This post was last modified on December 14, 2023 3:42 pm


Dreamer is what I am, but unlike many, I struggle to make my dreams come true. I own, seo, admin and site editor. I am a father, married, Christian, Northeastern/Brazil and Libran. I love cars <3

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