This year's "2023-2024 Yulon Nissan Innovation Awards" will be held on 10/12. Feng Chia University, the previous Gold Award winner, will officially hold the first NISSAN campus innovation lecture of this year. In addition to arranging special lectures by Yulon Nissan professional lecturers, the event will , introducing the product development concept (Note 1), marketing practical experience and digital transformation strategy of NISSAN The process started from discussing the tone and direction of the preliminary works, to how to optimize the works in the final selection and how I felt after winning the award. A real NISSAN X-TRAIL e-POWER vehicle was also displayed at the lecture site, allowing the participating teachers and students to experience NISSAN's brand spirit of "Technology Nissan Intelligent Future".
This year's "2023-2024 Yulon Nissan Innovation Awards" will tour 20 colleges and universities across the country to hold NISSAN campus innovation lectures to promote industry-university exchanges and deliver automotive innovative design and digital marketing education; Yulon Nissan also hopes to Through this activity, we will continue to cultivate digital transformation, R&D design and marketing planning professionals for Taiwan’s automotive industry.
The title of this competition "NISSAN e-POWER Creative Social Marketing" calls on students across the country to embrace a new mobile life with NISSAN and create NISSAN X-TRAIL e-POWER creative IG social marketing activities. The champion team will receive a gold medal NISSAN recently launched a new KICKS e-POWER car. Yulon Nissan encourages all college and university students who are good at digital media design, video advertising, marketing planning, brand communication, and business management to actively sign up for the competition. For details and related registration information, please visit the official website of the "2023-2024 Yulon Nissan Automotive Innovation Awards" https:// Check at ://event.nissan.com.tw/2023designaward (Note 2).
As a leading automobile brand in technological innovation, NISSAN continues to adhere to its car-making philosophy and establish its brand spirit, while also striving for sustainable development. In order to encourage outstanding talents on campus to participate in the new "2023-2024 Yulon Nissan Motor Innovation Awards" competition, Yulon Nissan will tour 20 colleges and universities across Taiwan to hold NISSAN campus innovation lectures starting today. The award winner, Feng Chia University, officially kicked off this year’s campus lecture tour. It also invited the previous Golden Award team to share their participation experience and journey, starting from discussing the tone and direction of the preliminary works, to how to optimize the works in the final selection and The mood after winning the award encouraged the students to actively participate in this competition.
Yulon Nissan specially arranged for internal marketing professional lecturers to introduce the product development concept, marketing practical experience and digital transformation strategy of NISSAN A real NISSAN X-TRAIL e-POWER vehicle was exhibited at the event, allowing participating teachers and students to experience NISSAN's "Technical Nissan Smart Future" brand spirit. Yulon Nissan hopes to use this event to promote industry-university exchanges on campuses in Taiwan, deliver innovative automotive design and digital marketing education, and continue to cultivate digital transformation, R&D design and marketing planning professionals for Taiwan’s automotive industry.
In order to carry forward the innovative spirit of the event, the "2023-2024 Yulon Nissan Motor Innovation Awards" specially planned a new theme to challenge NISSAN e-POWER creative social marketing, using NISSAN X-TRAIL e-POWER as the competition theme car model, calling on contestants to go deeper Understand the design concept of new energy technology e-POWER models, as well as the new changes and new lifestyles it brings to the world, encourage teachers and students to break out of the traditional framework, come up with participating projects and works, and compete for NISSAN e-POWER creative community marketing king.
The "2023-2024 Yulon Nissan Motor Innovation Awards" encourages teachers and students across the country to embrace the wave of digital transformation. The topic of this competition is specially combined with the digital social media that the younger generation loves to use, and young students are invited to create IG social marketing activity plans and produce Super funny POST posts and REELS short videos use the characteristics of social marketing to convey the three black technologies of NISSAN Brand spirit, give full play to the power of digital transformation community.
Yulon Nissan has held a total of 11 sessions of the "Yulon Nissan Automotive Innovation Award" event since 2005. It is the first campus car design competition in China where winning the first prize "Gold Award" can drive a brand new car home. In order to echo the current trend of green transformation and promote NISSAN e-POWER new energy technology, the "2023-2024 Yulon Nissan Motor Innovation Awards" uses X-TRAIL e-POWER as the competition theme car model. In order to encourage more young students to actively participate, This year, one of NISSAN's latest KICKS e-POWER new cars is chosen as the grand prize. We hope to collect more outstanding works and let more people understand and experience the green transformation lifestyle that new energy technology brings to the world.
Yulon Nissan has always been committed to continuing the promotion of automotive education, providing a competitive stage where all outstanding students can showcase their talents and shine, and cultivating more creative new stars with unlimited potential for Taiwan. We sincerely invite all those who are good at digital media Students from colleges and universities in design, video advertising, marketing planning, brand communication, and business management can register on the official website of the event. Teams can form teams across schools, departments/institutes to participate. For details and related registration information, please go to "2023-2024 Yulon Check the official website of the Nissan Innovation Awards event at https://event.nissan.com.tw/2023designaward.
Note 1: X-TRAIL e-POWER is a gasoline-electric hybrid vehicle that uses a fuel engine to generate electricity and is driven by an electric motor. For information about NISSAN e-POWER "electric vehicles that do not require charging", please visit the NISSAN EUROPE official website: https://europe.nissannews.com/en-GB/releases/release-0dca771e6d16d83734ea2879bc03e276-e-power-nissans-unique-electrified-powertrain -now-unplugged
Note 2: The methods and details of this event are mainly based on the information announced on the official website of the event. NISSAN reserves the right to change, modify or terminate this event and the agreed terms at any time. If there are any changes, the revised event methods will be announced on the official website of the event. It is recommended that You should pay attention to such modifications or changes at any time, and NISSAN reserves the right of final interpretation and decision. When participants continue to participate in this event after any modifications or changes, they will be deemed to have read, understood and agreed to accept such modifications or changes.
This post was last modified on November 1, 2023 9:12 am
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